The unequal spatial and temporal distribution of worldwide fresh water resources is one of the great global challenges of our future. Increasing water stress already limits the development opportunities in many regions.

Launched by the Swiss Environment Foundation and accompanied with regards to content by seecon international gmbh the campaign "2000 Liter Society" contributes to the goal of halving the current per capita water consumption. It wants to stabilise the quality of life of the world's population and the long-term security of the development opportunities of the people in the north and south.